Being a massage therapist I can attest to men foregoing massage during the down economy. Clients have been leaning more towards women at 4:1 ratio up from 2.5:1
My questions is it a saving money, no time (due to increased work load) or just simply that the massage therapy industry is shifting from a therapeutic emphasis to a relaxation/luxury emphasis.
Looking at the growth of massage therapy chains and the nationwide effort to remove the prositituion from massage therapy it is easy to see where men would see massage therapy as something ‘women do’ and not the important part of any man’s healthy lifestyle.
Coupled with men feeling substainally more pressure to succeed it is easy to see why one of the first things to go by the wayside is self-care. When you have bills piling up, it is hard for even a single man to look at a $75 massage as a good use of limited funds. Add in a spouse and children the picture gets even more bleak.
My hope for 2011 is a greater industry effort to educate the medical industry and bring a greater understanding to the male population that massage therapy is important part of healthcare and a great value to improve daily life.